• All-in-one smart point of sale (SPOS) platform company, Yello, has partnered with Izicap
  • Partnership allows merchants to streamline point of sale experience, freeing up staff to focus on better customer service
  • Izicap platform will come as standard part of YelloPad platform

Europe, February 14th: The first of its kind, smart point of sale (SPOS) company Yello has today partnered with cloud-based rewards, loyalty, and marketing platform, Izicap. The partnership means retailers can gain the benefits of an all-in-one YelloPad with the added functionality of Izicap’s proven marketing and loyalty solution.

Co-CEO and Co-Founder of Yello, Mike Ausems, says: “Combining Izicap’s marketing services with the YelloPad platform creates a unique solution for merchants and acquirers and gives them an edge in terms of in-store customer experience. Retailers now have the power to improve not just the point of sale experience for their customers, but by freeing up cashier staff, they’re also able to provide better, more focused customer service.”

Yello is a smart point of sale device and platform which, for the first time, combines payment with marketing, in a single, sleek and lightweight device.

Daniel Maurice-Vallerey, Co-CEO and Co-Founder of Yello, says: “The YelloPad was developed as the ideal platform from which to offer value added services during the checkout process. We are delighted to be working with Izicap to deliver these services at point of sale.”

Izicap, who works with France’s second-largest bank, Crédit Agricole, and who is used by bars and restaurants in London and Edinburgh, is a cloud-based platform used by small and mid-sized businesses (SMBs) for rewards and loyalty programmes, as well as analytics to support marketing campaign management.

Reda El Mejjad, president and founder of Izicap says: “We saw the YelloPad platform as the perfect integrated payments device with which to integrate. The device itself is light, portable and adapts to all different retail environments.

The Izicap and YelloPad integrated solution will start to be generally available from mid 2017.

About Izicap
Izicap offers merchants and retailers a unique, 100% paperless solution which transforms the payment terminal (whether it be a traditional electronic terminal or an mPOS) into a powerful, tailor-made tool for commercial promotion and loyalty-building.

For more information go to http://www.izicap.fr.

About Yello
Sold by leading acquirers and merchants, and online via www.yelloco.com, to help deliver an improved customer experience and increased merchant sales, YelloPad defines the new generation of customer experience platforms: secure, simple, powerful, open, with universal payment acceptance and at an affordable price.

Yello Co. Ltd. was founded in 2015 by payments industry experts Mike Ausems and Daniel Maurice-Vallerey, Co-CEOs and Co-Founders.With its game-changing architecture and applications, it’s perfect for both fixed and mobile usage. YelloPad is designed for a wide range of industries including retail, hospitality, and healthcare and takes your business from payments to customer experience.

For more information go to http://www.yelloco.com